Logos

This is the Warp films logo, the first thing we notice is the sharp almost lightning bolt shape through the middle of the logo, dominating the logo, suggesting their movies are the best, as the bolt & name of the company covers the sphere behind it, which reminds me of the Earth; although this could give the wrong impression, of them churning our movies as fast as they can, like lightning. The logo is very simple, and is easy to remember, it gives the impression they don’t mess around and they just make movies. Also the name Warp, it suggests that they may not conform to the norm & may warp the normal ideas of genre into their own mixtures of genres and stories.

Momentum Pictures logo is even simpler, it is just their name, with the pictures slightly smaller than momentum, but in caps. Also the words are slightly italic, this all shows simplicity in their company, they make movies, simple. They have probably gone for simplicity because, although people may not be able to remember exactly what their logo is, they should remember the companies name; where as lots of other companies may have very complicated logos, making it harder to remember the name of the actual company. Whereas this logo is very easy to remember and means that the company’s name will be remembered too.